UOP MKT571 WEEK 4 QUIZ

UOP MKT571 WEEK 4 QUIZ

1. What is a simple way to engage in international marketing?

Licensing

Travel abroad

Communications

Cultural attainment

2. Companies are pursuing which objective when they start with prices high and slowly drop them over time?

Market skimming

Market tactics

Focusing on market share

Market pricing

3. Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?

Push strategy

Upward strategy

Pull strategy

Downward strategy

4. What type of distribution places the goods or services in as many outlets as possible?

Exclusive distribution

Marketing distribution

Selective distribution

Intensive distribution

5. Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?

Loosening agreements

Promising agreements

Marketing agreements

Tying agreements

6. What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?

Market skimming

Target pricing

Sensitive pricing

Market-penetration pricing

7. What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?

Compensation deal

Free trade

Offset

Barter

8. What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?

Horizontal marketing system

Conventional marketing system

Vertical marketing system

Rectangular marketing system

9. What takes place when dealers purchase some or all of a product line?

Full-line forcing

Forcing by brand

Half-line forcing

Part-line forcing

10. What mode of entry is it when local and foreign investors share ownership and control?

Direct investment

Joint venture

Foreign investment

 

Sole proprietor

UOP MKT571 WEEK 4 QUIZ