Strayer MKT 100 Week 9 Quiz 3 (latest 2014)
Question 1
People’s needs to grow, develop, and achieve their full potential are referred to by Maslow as ____ needs.
Answer
ego
esteem
self-actualization
social
safety
Question 2
After certain inputs have been selected to reach an individual’s awareness, the next step in the perceptual process is perceptual
Answer
organization.
attention.
retention.
interpretation.
redefinition.
Question 3
Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective
Answer
exposure.
distortion.
retention.
information.
organization.
Question 4
Changes in an individual’s thought processes and behavior caused by information and experience is called
Answer
learning.
attitude formation.
patronage motives.
personality.
motivation.
Question 5
Business markets are typically divided into four categories. These categories are
Answer
retailers, wholesalers, services, and nonprofit firms.
producer, manufacturer, reseller, and government.
producer, reseller, government, and institutional.
manufacturer, wholesaler, retailer, and services.
reseller, retailer, government, and institutional.
Question 6
Churches, charitable organizations, and private colleges are considered ____ buyers.
Answer
corporate
government
institutional
producer
nonprofit
Question 7
____ is(are) a major threat to the sales success of jointly demanded products.
Answer
Price changes
Shortages
Economic instability
Inventory buildup
Proliferation of brands
Question 8
Inelastic demand simply means that
Answer
buyers will not make a modified rebuy purchase.
demand depends on how many items are purchased.
a price increase or decrease will not significantly change the demand for an item.
when price goes up, demand goes down.
when supply is reduced, the price will increase.
Question 9
The Common Market of the Southern Cone (MERCOSUR) includes countries from
Answer
Africa.
Asia.
Central America.
South America.
the Pacific Islands.
Question 10
The purchase of products from a foreign source is called
Answer
exporting.
dumping.
importing.
licensing.
venturing.
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