MKT571 WEEK 3 QUIZ
1. Some firms might delay the launch of their products until after the competitor has borne the cost of educating the market. Such an entry is called ________ entry.
compensating
balancing
late
strategic pay off
2. Which of the following is the best example of a new-to-the-world product?
Tata Motors, an Indian automobile company, acquires Jaguar to extend its business
Kids-Med, a company that produces childcare products, launches a non-contact thermometer
Pestorica, a publishing company, decides to launch a new sports magazine
Walmart, the retail giant, opens new stores in an underdeveloped African country
3. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?
Potential product
Basic product
Pure tangible product
Augmented product
4. Which of the following is the level at which the product’s primary characteristics operate?
Conformance quality
Performance quality
Durability
Design
5. When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.
customer training
technology intensity
adaptability
ease of use
6. Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself?
Cultivating non-peak demand
Working with larger groups
Sharing services
Using brand symbols
7. Product launches include many tasks and often take longer than expected. To coordinate effectively, a planning technique such as ______ can be used.
key path scheduling
task scheduling planner
critical path scheduling
master scheduling
8. The five product levels constitute a ________. At each level more customer value is added.
customer-value hierarchy
demand chain
value grid
business model
9. Which of the following is most closely related with the organic growth of an organization?
Developing new products from within
Increasing the operational profitability
Increasing productivity of employees
Acquiring a product or service brand
10. Most new-product activities are devoted to
introducing backward integration
changing the target markets
improving existing products
changing the existing market dynamics
No comments:
Post a Comment