Saint GBA 327/GBA327 Exam 2 (2015) 50 Questions
Question 1. Question: Web 2.0 refers to Web-delivered services and content paid for by:
SM sponsors.
users.
advertisers.
investors.
Question 2. Question : Which of the following statements is true of social CRM?
Customers likely to generate the most business get the most attention from the organization.
All the customer relationship processes in social CRM are structured and controlled.
Each customer crafts his or her own relationship with the company.
Though relationships emerge from joint activity, companies control the customers.
Question 3. Question : When a student attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her:
human capital.
process capital.
social capital.
structural capital.
Question 4. Question : A group considers Twitter to be far superior to Facebook and attempts to convince others that this is true. When confronted with contrary evidence, the group members do not change their opinion. According to Gossieaux and Moran, which of the following kinds of communities is most likely being illustrated in the given scenario?
Defenders of belief
Seekers of the truth
Proprietary community
Gated community
Question 5. Question : The primary risk of peer-to-peer support in the context of social media and customer service is:
loss of control.
loss of credibility.
lack of privacy.
increase in expenses.
Question 6. Question : Social capital, unlike traditional capital:
appreciates with time and never depreciates.
depreciates with time and never appreciates.
sometimes depreciates and at other times appreciates with time.
remains constant with time.
Question 7. Question : According to the SEAMS dynamic process, which of the following activities is most likely to involve the identification of important communities, what they do, where they hang out, what they care about, and how organizations relate to them?
Sensing
Engaging
Activating
Measuring
Question 8. Question : Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as:
links.
authoring.
signals.
extensions.
Question 9. Question : In McAfee’s SLATES Enterprise 2.0 model, “A” stands for:
auditing.
alerts.
authoring.
announcements.
Question 10. Question : ________, which refers to the matter in an SM site that is contributed by nonemployee site visitors, is the essence of SM relationships.
User-generated content
Folksonomy
Secondary data
Continuous data
Question 11. Question : ________ measures the frequency that someone who clicks on an ad makes a purchase, “Likes” a site, or takes some other action desired by the advertiser.
Pay-per-click
Conversion rate
Folksonomy
Enterprise 2.0
Question 12. Question : Which of the following revenue models is most likely followed by companies providing Web 2.0 services?
Traditional marketing
Pay-per-click
User participation
Venture capital
Question 13. Question : According to Gossieaux and Moran, which of the following observations is true about a hyper-social organization?
It uses social media in an organization-centric manner.
It creates relationships in which only one of the parties perceives and gains value.
It is characterized by a transformation of thinking from market segments to tribes.
It is an organization that transitions from a dynamic process to a structured one.
Question 14. Question : The storage of ________ differentiates SMIS from Web site applications.
secondary data
content data
connection data
continuous data
Question 15. Question : According to Gossieaux and Moran, which of the following statements is true of defenders-of-belief communities?
They are open to changing their beliefs when confronted with contrary evidence.
They are very effective for activities that involve innovation or problem solving.
They make ineffective sales and marketing professionals.
They seek conformity and want to convince others of the wisdom of their beliefs.
Question 16. Question : A ________ is a person who is well versed in an organization’s strategy and focuses on ensuring that business processes and information systems meet the organization’s competitive strategies.
business analyst
business application programmer
business administrator
business supervisor
Question 17. Question : In a business process, resources are:
people or computer applications that are assigned to roles.
collections of procedures and activities.
the total number of points of work that can be accomplished in each scrum period.
collections of related tasks that receive inputs and produce outputs.
Question 18. Question : According to Brooks’ Law, adding more people to a late project will:
guarantee efficiencies.
speed up the project.
create diseconomies of scale.
reduce the need for coordination.
Question 19. Question : Organizational feasibility assesses:
the organization’s budget and schedule requirements.
the competitor’s business process model.
whether the organization has the technical infrastructure to implement the new system.
whether the new system fits within the organization’s customs or legal requirements.
Question 20. Question : In a business process, ________ are defined as collections of related tasks that receive inputs and produce outputs.
activities
databases
resources
presentations
Question 21. Question : In a business process, an inventory or a database is an example of a:
decision tree.
repository.
botnet.
cookie.
Question 22. Question : A ________ is a sequence of activities that determine the earliest date by which a project can be completed.
Venn diagram
Pareto chart
critical path
scatter plot
Question 23. Question : According to the scrum process, once the tasks are known for a given set of requirements, the next step is to assign each task a difficulty score, called:
scrums.
points.
grades.
tallies.
Question 24. Question : : In Business Process Modeling Notation (BPMN) diagrams, a square with a plus sign means that:
a question can be answered with no.
it is the end of the process.
a question can be answered with yes.
an activity is considered to be a subprocess of a process.
Question 25. Question : During the system implementation phase of the SDLC, once a system has passed testing, the organization installs the new system. Which of the following terms is used to refer to this activity?
Beta testing
System conversion
Agile development
System control
Question 26. Question : During the requirements definition stage of developing an information system, the project team will consist mostly of:
programmers and testers.
testers and business users.
business and systems analysts.
database designers and administrators.
Question 27. Question : The term ________ refers to a set of management policies, practices, and tools that developers use to maintain control over the SDLC project’s resources.
swim-lane layout
trade-off
transmission control protocol
configuration control
Question 28. Question : Which of the following phases of the SDLC include identifying what is to be produced, how frequently, and how fast it is to be produced?
Requirements analysis
System implementation
Component design
System definition
Question 29. Question : The project plan which results from defining the system is the input to ________, which is the second phase of the SDLC.
system design
system implementation
requirements analysis
system maintenance
Question 30. Question : Which of the following are the four dimensions of feasibility?
Planning, process, technical, and schedule feasibility
Operational, strategic, technical, and tactical feasibility
Cost, schedule, technical, and organizational feasibility
Schedule, process, technical, and competitive feasibility
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